What are Strategic Outbound Communications?

There are four keys to this process:

1.   Understanding and acquiring information on the customer’s business, their markets, competitors, and the people we will be speaking to (are they a CEO, a CFO, or Controller?).

2.   Communicate value and a reason you’re calling with the prospect so a true dialogue can take place; versus a pitch done over the phone.

3.   Develop a well-understood process of the call so a clear action for the next step can be taken.

4.   Proper use of the CRM is of critical importance

Two universal truths in sales are:

1.   People love to buy, but they hate to be sold.

2.   People buy for their reasons (outcomes), not your reasons (what your features/benefits are). 

Strategic Outbound Communications, therefore, creates an environment where people want to discover, learn and consequently, BUY! We ARE NOT selling them over the phone - that is why our methodology works!